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A book designed for commuters, that is just as successful if you flick through it or have time to read it all. The function of the book is to give busy London commuters the chance to appreciate the culture they live around, and take more notice of it. Every page is a different artist, which do you prefer? They can tear off the free ticket and go see their exhibition or simply tear off the token and vote for which artist they liked the most. They then wait for the next booklet to see which artist won.
Font size, type face, image setting all had to be consistent on every page following our previously designed grid. Very complicated! We didn't want a book that was made of simple pages but had fold outs and images and things that teared off. Not just a book, but an experience and hopefully, a culturally educating one.
My page was based around the graphic designer and all-round hero Sergio Del Puerto, who's impressive work can be viewed at www.serialcut.com
I particularly love the work with type that Sergio does, especially the piece he did for The Guardian, which I have included on my page.
