Lu Hopkins Designs

I am a final year Graphic Design student at Loughborough University. I am looking to challenge myself as a business and creative mind, and find experience in creative industries. This blog is to profile my own work, while also working as an archive of inspiring work I have collated.

Wednesday 25 November 2009

GDA


This evening I just brain-stormed some ideas for the Gloucestershire Deaf Association branding. This is the preliminary idea I think I am going to run with, and obviously now need to develop it and make it cleaner! The "G" needs to be more obviously the ear!

Tuesday 24 November 2009

Packaging

I have finished the book cover, and am now working on a brief on my own.
I will put put my book cover once the competition deadline is up!

The aim of my latest project is to work on the relationship issues between town and gown, using my own university town of Loughborough as a case study.

With it being such a small town, students make up a 1/3 of the population and with that comes a lot of noise, disruption and resentment in the town, from both sides.

I am looking to produce something that will encourage a more neighborly attitude from both the local community and from the students, making a community that works more as one, rather than rubbing against each other the wrong way!

This project will involve some packaging and so I have been looking into clever and innovate packaging ideas and a few have really wowed me!






Tuesday 20 October 2009

Penguin Book Cover







I have entered the Penguin Book Competition and have been working on it for two weeks now. I am designing a book jacket for the novel Perfume: The Story of a Murderer, by Patrick Suskind. I am really pleased with what I have come up with and believe I have come up with a very original idea! Will post the end result when it is finally finished.

In the meantime, whilst researching into book jackets I have seen some excellent ones along the way which are worth looking at.

http://www.penguin.co.uk/static/cs/uk/0/minisites/penguindesignaward/index.php

Thursday 1 October 2009

Final Year and new job

Finally! Back in the studio!

Currently started work on my dissertation today, as well a project I'm starting to do with improving student/local community.

Also, my job application for the role of Multi Media Head of Marketing at Loughborough Students Union was successful so lots to do with that as well!

Will update soon!

In the meantime, take a look at the new packaging for pepsi bottles. In my opinion, they look like budget superstore own-brand and are really awful!

Wednesday 26 August 2009

Tapeworm Story told with Graphics

Don't ask me how I found this.



But this guy from Belgium explains the story of how he removes a tapeworm from his...uh...body through some excellent hilarious written word and some powerful simple graphical imagery.

This is powerful inspiration for how excellent an aid illustration can be to benefit even the best written stories. Very funny. Give it a read.

Saturday 22 August 2009

Wake up Slimy


A cool music video: http://www.youtube.com/watch?v=6Y8pRJMzpC0

Friday 7 August 2009

www.blueblue.org




http://www.youtube.com/watch?v=uuGaqLT-gO4

a-mazing animation. An ambiguous animation painted on several different public walls. It must have taken absolutely forever.

Thursday 23 July 2009

Fashion Week invitations.

A collection of some of the more interesting invitations for various designers at Fashion Week.
Just proves how important the invitation really can be!


Maison Martin Margiela produced a flickbook. It revealed a blank mouth that eventually turns into a grin by the last page.
Dior Homme produced a pale and interesting invitation. Very classy!
A vintage postcard concertina from Galliano
a bold, monochrome pop-up for Neil Barrett
Dunhill's invitation came in a little magnetised envelope, inspired by a 1936 silver case from the Dunhill archive
Dries van Noten's bubble wrap envelope was the invitation and, they recommended, a seat cushion for the show

Blast

In his series of photographs called "Blast", Naoya Hatakeyama uses remote-control cameras to capture the destruction and drama of Japan's limestone blasting operations from point-blank range. Amazing, especially this one.

Sunday 31 May 2009

Book Covers





When I was younger, I absolutely loved the book series "Confessions of Georgia Nicholson" and the ridiculous titles of the books like "Angus, Thongs and Full Frontal Snogging". The books were recently made into a film.

I thought I'd have a go at redesigning the covers for the books. I did a lot of research into designing for young teenage girls and created the covers appropriately.

Monday 18 May 2009

Muddy Puddle Media


Not a lot going on as of late, as preparing for my assessment for the end of my second year.

However, this is a work in progress I have created. Still a rather untidy design, but this is the preliminary idea. This will eventually become a letterhead and be reworked somehow into a logo.

Thursday 23 April 2009

Serial Cut- Sergio Del Puerto

Sergio Del Puerto. Makes 3D typography and hardly uses the computer at all to enhance his work. Check out the fantastic website: http://www.serialcut.com/

Completed for Loughborough Students Union



A downloadable application form I completed for Loughborough Students Union, to apply for Robert Bakewell Hall Committee. There's also a competition to complete the logo for the hall, which I am keen to get involved on, so watch this space!

Thursday 2 April 2009

www.jobsintown.com




I love the idea of these adverts for jobsintown.com. It brings back that childhood fantasy of someone curled up inside the cash machine pushing the money out for you. How is there enough room for all the money etc.?

I also think it is clever because it brings back the ideals you have when you're a child. How you thought you could be anything when you were young and you had a whole wealth of opportunities ahead of you. But you can get stuck in a dead-end job, and this company is the one to get you out of the trap. The confined space works so well with the idea of being stuck, and life being short; the pressure of making decisions. Ooof brilliant!

Wednesday 1 April 2009

Craig Ward


Recently discovered the typographic artist Craig Ward who I really enjoy. He goes under the pseudonym "words are pictures", and creates typographic images that are really exceptional.



He constantly experiments with the "notion" of typography, and works in 3D and cinema 4D.



He has also produced large-scale maps, made entirely of type, of world cities that he personally has visited.

Really exciting and totally brought a whole new way of thinking towards type projects for me.

Trip to Venice and Milan

Just got back from a trip to Venice and Milan with my graphics colleagues.



It was a fantastic experience and I especially loved Milan (Think I might be a bit of a big city gal).

I found myself taking a lot of photos of bicycles and random interesting people I spotted and snapped.



Whilst out there we had to complete a photographic project on Venice. My group and I chose to capture the two sides of Venice; the romantic ideal that people from all over the world come to enjoy and the day-to-day Venice that locals experience. The way we shot the contrasting shots to communicate our message was very interesting, but since we were only given a disposable camera to use, it'll be nice to see if it works as well as we hope!

Sunday 29 March 2009

Page Design

Currently working on our Page Design project, working on my individual page for our group project on "London Culture".

A book designed for commuters, that is just as successful if you flick through it or have time to read it all. The function of the book is to give busy London commuters the chance to appreciate the culture they live around, and take more notice of it. Every page is a different artist, which do you prefer? They can tear off the free ticket and go see their exhibition or simply tear off the token and vote for which artist they liked the most. They then wait for the next booklet to see which artist won.

Font size, type face, image setting all had to be consistent on every page following our previously designed grid. Very complicated! We didn't want a book that was made of simple pages but had fold outs and images and things that teared off. Not just a book, but an experience and hopefully, a culturally educating one.

My page was based around the graphic designer and all-round hero Sergio Del Puerto, who's impressive work can be viewed at www.serialcut.com

I particularly love the work with type that Sergio does, especially the piece he did for The Guardian, which I have included on my page.

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