Community Project

This is a packaging project I did to improve relations in the small town of Loughborough. We have a large problem with Studentification in Loughborough causing tension and a serious "town vs. gown" issue.

Rather then being one community in the town, we are two very different communities that rub up against each other the wrong way. Many students have never lived away from home before so this project was about teaching them, and reinforcing it in the local community, to act more neighbourly.

This is a free Cup-cake mixing set that fits through your postbox which would be delivered to every household. You bake the cakes, which is interactive and fun, and give them to your neighbours. This gives you the opportunity to introduce yourself and get to know your neighbours better, which makes for a better, safer and friendlier community. Even if some do not bother doing it, the fact that the effort has been made to encourage a more neighbourly attitude is a step in the right direction.

This project was difficult as the packaging needed to be positive, but appeal to elderly couples, families, children and students all at once.